Wednesday, January 21, 2009

Product Roll Out


How many times have you heard the expression "be there or be square?" Well, now you never have to worry about arriving square. It looks like designer Roov Mousavi has reinvented the wheel. 

Samsonite has developed what they call the OBAG, which as you can see is a round piece of luggage. This probably is not the best luggage to carry your clothes in (my guess is the inside of your bag would look something like the inside of your dryer.) I think they are marketing this as a carry on bag or a "roll on" bag if you will. However, I will not be surprised if eventually Samsonite rolls out an entire OBAG luggage line. 

Aside from the fact that the OBAG design is one Swarovski crystal short of being fasionable, I am sure something like this could be very useful. All you field salesmen and women, art students, photographers, and makeup artists are probably thinking...where can I buy one of those?! The rugged exterior and round, wheel design allows you to easily drag this "roll on" through snow, dirt, cobblestone...whatever elements you are challenged with.

2 comments:

  1. That's pretty interesting...but I wonder if packing in a round suitcase would be problematic? I'm not also sure what the point is. What's wrong with a square bag on rollers?

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  2. I think the highlight of the design is that the bag is one big wheel...it can plow through anything.

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